If you’re reading this, you’re undoubtedly curious about Triple Whale and how it may benefit your company. Fortunately, you’ve stumbled upon the right article. Stay tuned, there are some features below that just blew my mind.

Triple Whale Review: Overview

Table of Contents

Triple Whale is a relatively new eCommerce and marketing solution that aims to provide organizations with superior financial, reporting, and ROI insights. Triple Whale is available as a mobile and web tool that visualizes your most essential metrics in one place, including Net Profit, ROAS, LTV, and more.

Triple Whale’s home page functions as an all-in-one dashboard for all the data you’d otherwise have to find by switching between numerous apps and tools. You can view all of the data you need to make critical decisions on a laser-focused home page in the easy-to-use Triple Whale app. Important metrics are displayed on the home page, such as :

Net Profit
ROAS and blended store ROAS
Facebook Ad Spend & ROAS
CTR and AOV on your Google Analytics
Sales and Revenue per Session, etc.

The online app and mobile app are both sleek, basic, and to the point. With ROAS, LTV, AOVs, CRs, and other metrics, each dashboard is very actionable. The software may be used as a daily source of critical information, and it is currently used by numerous organizations with annual revenues ranging from $30k to $20M.

The Triple Whale app integrates with all of the tools that company executives use on a daily basis to provide a clear, visual picture of what’s going on with each thread of their sales strategy. Facebook Ads, Google Ads, Shopify, Google Analytics, and Klayviyo are just a few of the platforms that the tool currently connects to. Apart from these, Triple Whale is regularly introducing key integrations to other apps such as ReCharge, Gorgias, Yotpo, and many more.

Features

Profit Tracking
Zero Code Metric Builder
Customizable Dashboard
Activity Feed and Portfolio View
Real-Time MER Tracking
Currency Conversion
Cohort Analytics and Segmentation
Sales Cycle Tracking
60/90 Day LTV Calculations
Product Bundles
AOVs
All Channel Attribution
Predictive Analytics
Advanced Reporting

Pros

All-in-one, customizable dashboard shows key metrics from all integrated software
Automatically pulls data from integrated platforms to show key insights
No coding knowledge required even for advanced configurations
Dashboards can be placed on other platforms and websites
Offers advanced reporting and predictive analytics features
Better attribution features than popular advertising platforms

Cons

The relatively new software is still in the beta stage
Inventory Management and Customer Segmentation haven’t been made available yet
Only available for the Shopify platform

Pricing

The cost of Triple Whale is determined by the revenue achieved by your company in the previous year. Aside from your revenue, the sort of membership you choose is another differentiation for Triple Whale pricing.

Triple whale offers two distinct plans to pick from. However, each of them has varying rates based on how much revenue you make within a specified period. The “Triple Whale” package costs $100 per month, while the “Triple Whale + Attribution” package costs $300 per month for customers earning less than $1 million in a year.

If you add Attribution to your plan, you’ll also have access to the Triple Pixel, which provides channel clarity and advanced business insights that work even after iOS 14. All facets of your company’s success can be tracked in one place with Triple Whale Pixel.

Aside from attribution, both packages provide the same level of assistance. Both options include access to mobile and web applications. You’ll also be able to connect your system to a variety of analytics tools, like Google Analytics, Facebook Ads, and Google Ads, among others.

Triple Whale with AI:

They tell you analytics based on your customer loyalty so you can act on it.
They help you quickly ask questions from the system like ChatGPT module to answer specific queries regarding your ecommerce shop
The exactly tell you the products that are getting solve based on inventory and product analytics with AI so you can take action on your ad account and turn off those ads. It’s basically predictive analysis.
They have you a quick AI daily summary about your brand and e-commerce

Best For

Triple Whale is a simple, well-designed solution for eCommerce owners who want to make data-driven decisions by staying on top of the key insights from their business.

Though it can be used by a wide range of companies, a complex data aggregator like Triple Whale is ideally suited for medium to large companies conducting campaigns across several channels including Facebook Ads, Google Ads, Snapchat, Tiktok, and so on.
The annual revenue for businesses that currently use Triple Whale fall anywhere from less than $1M per year to more than $20M a year.

Cohort Analytics

Triple Whale’s cohort analysis and LTV calculations feature is another fascinating feature of the data aggregator. Triple Whale displays such metrics in easy-to-understand visualizations, and it does so without requiring any complicated configuration or setup.

Moreover, Triple Whale can help you to forecast future income for any cohort based on your data history. You can also segment each cohort by first product purchased, discount code, or any other indicator

Predictive Calculator

You can input your operating costs in Triple Whale to get a complete picture of your net profit and not just your ROAS. With the Triple Whale calculator, you can estimate how much your profit will vary if specific parameters, such as sales, conversion rates, and so on, change by a certain amount. This can assist you in using the prediction calculator to build data-driven targets and goals for your team.

Other Advantages

Additionally, with customer spend entries, Triple Whale allows you to track business profit from top to bottom. In addition to creating LTV projections and tracking key metrics, the data aggregator can be set up to give you (and your team) automated reports on a weekly, daily, or monthly basis.

With Triple Whale, you can also create cause and effect models with data from your business processes. Changes in your processes are also recorded so that you may assess their impact on your business. If you’re working with many stores, you can keep track of them all from one central platform.

Last but not least, Triple Whale seamlessly puts together different expenses that are vital for you to keep track of, such as the cost of products sold, sales data, advertising spend, shipping costs, payment gateways, handling fees, and custom expenditure like salaries.